ProLuxe Travel . Capsian venture

Capsian

The decision layer for hotel group sales.

First paying pilot in 6 months. Three pilots live by 15.
01 . The Problem

Hotels lose 30 to 70 percent of their best group enquiries. The internal process is too slow.

One RFP across multiple hotels triggers email chains, manual spreadsheets, and 3 to 4 day approval cycles. By then, the planner has moved on.

30to70%
of group enquiries lost before a response goes out
Industry data, 2025
60%
of hotel event contracts still run on pen and paper
Industry data, February 2026
3to4days
average RFP turnaround. Planners expect 24 hours and have alternatives.
Cvent research, 2025

"The RFP process is broken."

HSMAI Europe . Commercial Strategy Week . January 2026
02 . What Capsian Is

A multi-tenant commercial decision engine for hotel group sales.

Capsian sits above every system a hotel already runs. No replacement required. It connects Opera, Mews, Apaleo, Cloudbeds, Salesforce, and Delphi into one workflow. What has never existed: this across independent hotels on different stacks, with no shared CRS between them.

Opera . Mews . Apaleo . Cloudbeds
Property Management Systems
Salesforce . Thynk . Delphi
CRM and Events Platforms
Sertifi . DocuSign
Contract and Signature Tools
Sits above all of it
Capsian
Policy engine. Cross-property conflict resolution. Full RFP orchestration. One product. No competitor has all three in a single system.
03 . The Solution

Capsian Guardrails. One enquiry, multiple hotels, resolved in minutes.

RFP arrives
Single enquiry
Event planner submits one brief across multiple independent hotel properties.
Guardrails
Policy engine
Evaluates each hotel's commercial rules. Resolves conflicts automatically. Routes what needs a decision to the right person.
Resolved
Proposal out
Branded proposal issued. E-signature link included. Deposit triggered per each hotel's terms. Done.
Capsian Guardrails
Hotels set their rules once. Guardrails enforces them on every enquiry.
Pricing thresholds, approval hierarchies, response targets, rate floors, space displacement logic, deposit schedules, attrition limits. Hotels configure these once. Guardrails applies them to every enquiry. No manual step unless a deal falls outside the parameters.
Policy DSL composer
Cross-property conflict resolution
Bounded-latency approval routing
Partial PMS connectivity handled
Without Capsian
3-4
days
Manual email chains, approval delays, re-entry across systems
With Capsian
Minutes
to first response
Guardrails evaluates, routes, and issues. Human sees the decision that needs a decision.
04 . How Capsian Grows

Three sides. Two paying. One that brings the demand.

Capsian is not a hotel tool that happens to touch agents and planners. It is a three-sided marketplace where each side makes the others more valuable. Hotels and travel agents pay subscription. Planners use it free; commission flows hotel-side on planner-routed bookings. That asymmetry is the point.

Hotel
Pays for the engine that closes enquiries.
  • £30k deployment fee, £60k per year ops contract
  • 10% commission on planner-attributed bookings; 0% on travel-agent-attributed bookings (agents pay subscription only, no double-dipping)
  • Capsian gives them a way to respond to a single RFP that touches multiple of their properties without losing it to a slower competitor's process. Cross-property reconciliation, policy enforcement, faster turnaround.
Travel agent
Pays for structured access to a coherent hotel inventory.
  • £5k deployment fee, £12k per year ops contract
  • One integration into a coherent multi-hotel inventory, instead of separate connections per property. Structured RFP routing across independent hotels on different stacks.
  • No custom integration required per property
Meeting and event planner
Free
Brings the demand. No friction to onboard.
  • One workflow to brief multiple hotels at once, instead of email chains and chaser calls.
  • Free because planners are the demand signal, not the revenue source
  • No budget approval required to start using it

Planners use free, which means we do not have to sell them on a budget. Their demand routes through Capsian into hotels and agents. The more hotels and agents on the platform, the more useful it is to planners. The more planners use it, the more demand flows through, which is what hotels and agents pay for. Three-sided network: hotels and agents on the paying side, planners on the demand side. The 10% commission on planner-attributed bookings (charged hotel-side) scales with planner volume, without a proportional increase in sales effort. Travel-agent-attributed bookings carry no commission; agents pay subscription only.

By Year 5, the model carries 30 hotels, 30 travel agents, and an open planner side. Hotel revenue scales with the catalogue. Agent revenue scales with hotel reach. Planner-side commission scales with planner-driven demand.
05 . Traction

Inbound interest, two pilot commitments, and a live platform. Pre-revenue, not pre-traction.

Shipped and live
£2.5M Copenhagen platform. 11 hotels.
ProLuxe Travel's IBA 2026 platform runs live across 11 hotels in Copenhagen. Different product. Same founder. This founder ships working hospitality platforms at scale.
Pilot intent
2 London premium hotels. Verbal commitment to pilot. Working toward signed letters of intent before round close.
Two London premium hotel groups have indicated intent to pilot, conditional on product readiness. Both came from direct sector relationships built over 20 years. Written LOIs are being pursued alongside the raise.
Inbound interest
Unsolicited inbound from the planner side.
An association client running a £2.8M event has reached out unprompted, asking how Capsian could fit their workflow. Early-stage conversation, no commitment yet; included as evidence the planner segment is asking before we've gone to market.
Concept ready
Engine designed. Prior art mapped. Ready to build.
We've mapped where Capsian Guardrails sits in published research: distributed constraint satisfaction, policy engines, yield management. The hospitality-specific gap is the work. Falsifiable performance targets in place. Build starts at raise close.
Category gap
No shipping product combines policy engine plus cross-property reconciliation plus RFP orchestration across independent hotels.
Every competitor owns one part of the chain. Cvent sits planner-side. Sertifi signs contracts. Delphi captures leads. iVvy manages single properties. None of them cross the tenant boundary across independent hotels on heterogeneous stacks. Hivr operates inside chain-controlled estates (Radisson, NH, Scandic, Dorint) on shared distribution rails. MeetingPackage powers Groups CRS for Accor and launched their AI M&E engine at ITB Berlin in March 2026. Capsian works above existing CRS, including properties already running MeetingPackage. MeetingPackage requires the hotel to be on their rails. Capsian does not.
Cvent (planner-side)
Sertifi (signatures only)
Delphi (lead capture only)
iVvy (single property)
Hivr (chain estates, shared rails)
MeetingPackage (CRS-dependent)
Proposales (single property)
Groups360 (planner portal)
06 . The Plan

First paying pilot at month 6. Three pilots live by month 15.

Hotel-tech AI-agent cohort median time to revenue is 12 months. This build guide runs in person-weeks. £750,000 funds three pilots and the Year 2 ramp.

Month 1-2
CTO hire. Architecture. Design partner signed.
Dedicated technical lead on board. Platform architecture finalised. First design partner hotel confirmed and briefed on the pilot process.
Month 3-5
Senior commercial lead hired. Capsian Guardrails MVP. Apaleo and Mews integration live.
Senior commercial lead joins at month 3. Drives pilot conversion, manages customer success on the first pilot, and structures the commercial terms for pilot 2 and 3 outreach. Core policy engine built and tested against real hotel-policy configurations in parallel. First two PMS integrations (Apaleo, Mews) live and certified. Enquiry intake through proposal generation, end to end.
Month 6
First paying pilot live.
Pilot hotel goes live on Capsian. Revenue starts. Response-time and conversion-rate data captured from day one.
Revenue begins here
Month 9
Second pilot live.
Second hotel group live. Cross-property workflow in active commercial use. Opera integration added to the PMS stack.
Month 12-15
Third pilot. Cross-property in production.
Three pilots live. Cross-property conflict resolution validated in real commercial conditions. System production-ready and proven. Year 2 hotel ramp begins from this base.
Month 18-24
Year 2 ramp. 10 hotels. EBITDA positive.
10 hotels live at full pricing. Year 2 revenue at £675k. EBITDA positive at month 24. Year 3 follow-on conversation opens from a position of proven commercial traction.
Year 3 follow-on: £1M
07 . The Market

£4.2B market. The group sales workflow segment is almost entirely unaddressed.

£4.2B
Hotel management software market, 2025
COHERENT MARKET INSIGHTS
£7.4B
Projected market size by 2032
COHERENT MARKET INSIGHTS
15,000+
Premium hotels across UK and Europe in the target profile
FOUNDER MARKET MAPPING
£4.2B
2025
£5.2B
2028
£7.4B
2032
Use of Funds

Where £750,000 goes.

Bottom-up. Sized to land first paying pilot at month 6, three pilots live by month 15, and Year 2 EBITDA-positive without a second raise.

£380,000
51%
Team
Founder £65k Y1 ramping to £75k Y2. Dedicated CTO from month 2 at £105k base, approximately £121k all-in with NIC and pension. Senior commercial lead from month 3 at £85k base, approximately £98k all-in. Apaleo and Mews integration specialists £40k. Customer success ramp Y2-Y3 £6k. Specialist contractors Y2 carry £15k. NIC and pension at 15% on payroll. Y2 deployment-fee revenue carries the team beyond the £380k raise allocation.
£90,000
12%
Pilot deployment
Three pilot deployments at £30k each = £90k. Each deployment covers travel and on-site nights for the founder and CTO, training materials and collateral, instrumentation tools per the Q9 delivery plan, and the first 30 days of customer success. Engineering integration effort sits in the Team line.
£100,000
13%
Brand and business development
ILTM Cannes plus Meetings Show plus 2 industry events across Y1-Y2 £30k. Founder-network conversion travel and hospitality £15k. Targeted outbound to the top 200 of the 15,000-hotel addressable list (BDR contractor plus CRM plus list build) £25k. Sales materials and deck refresh £15k. Advisory and NED appointment fees £10k. LOI and MOU legal review £5k.
£75,000
10%
Infrastructure and operations
Cloud (Cloudflare, Supabase, Claude API, vector DB) £16k across Y1-Y2. Security tooling, SOC 2 readiness, monitoring £15k. Legal and accounting (SHA execution, IP filings, statutory, employment contracts) £25k. PI and D&O insurance £8k. Office and admin £5k. Compliance contingency £6k.
£105,000
14%
Year 2 runway buffer
Bridge between Y2 revenue cadence (deployment fees received quarterly per pilot conversion) and the monthly cost base of approximately £70k per month at the end of Y1 following the salary tighten. Absorbs 6 to 7 weeks of slippage in pilot 4 to 7 conversion or Y2 deployment timing without forcing a second raise.
Total raise
£750,000
08 . The Ask

£750,000

All-equity. Private capital.

Post-money
£4.5M
Approximately 16.7% dilution. Founder retains majority.
Sized for
3 pilots + Year 2 ramp
First pilot live at month 6. Runway through 18 to 24 months to EBITDA positive.
Year 3 follow-on
£1M
At growth pricing. Conversation opens once 3 pilots are in live commercial operation.
Use of funds
Platform engineering and Capsian Guardrails build-out
PMS integration contractors for Oracle, Mews, Apaleo, Cloudbeds
3 pilot hotel deployments, full instrumentation
Dedicated CTO hired at month 1 to 2
Working capital to Year 2 EBITDA positive
Senior commercial lead hired at month 3
09 . The Founder
Myles Longfield
Founder and CEO

20 years in luxury hospitality at Maybourne Hotel Group and founder of ProLuxe Travel. Built and shipped the £2.5M Copenhagen platform now running live at 11 hotels. Capsian came from watching group sales fail at the same point, in the same way, across two decades of that work.

Maybourne Hotel Group . 20 years at the top of the sector
£2.5M Copenhagen platform . 11 hotels . Live commercial operation . Shipped
Founder of ProLuxe Travel and Capsian

Ready to talk?

myles@proluxetravels.com
+44 20 7088 8291